But first a quote from the book “improv wisdom” quoting:
I cannot do
All the good
That the world
Needs
But the world
Needs all the good
That I can do.
~Jana Stanfield
⬆️ I loved that!
And another quoted quote from “How Not to Invest” by Barry Ritholtz:
Nobody knows anything.
~William Goldman, of Butch Cassidy and the Sundance Kind and All the President’s Men
I think I’ve done all the good I can for AdvisorTech, considering… I don’t know anything. :)
So now I’d like to turn my attention to Lead Gen. Thinking about writing another book on the subject covering:
The Tools
The Methodologies
The Mediums
The first tool I’d like to cover is “The World’s Database”. After all, leads are people, and the world has loads of them, and so…
The world has loads of leads.
The question, like Grant Cardone says, is: “Who has my money?”
Not that I’m totally a fan of Grant, but he has some interesting ideas.
The point is… There are an abundance of leads. Way more than you need. And the tools to identify the best leads for you are the best they’ve ever been.
Now I’m going to focus on the United States, but I think this could work equally well for Canada, Australia, the UK…
What’s the cheapest, most robust, easily searchable database of people in the U.S.?
I propose it’s LinkedIn.
Now I realize not everybody is on LinkedIn, and they for sure aren’t all active, but I think it’s a great place to start.
Google says the United States population is around 340,100,000 and about 73.6 million are under 18 years old. So that leaves 266,500,000 “leads” in the U.S.
As of today, LinkedIn is showing:
Or about 85% of the population over 18 is on LinkedIn.
And I think people’s tenure at jobs is shorter than it has been in the past and so more than likely, the number of people on LinkedIn will keep growing.
So what are the data points you can get from LinkedIn?
Name
Location
Industry
Company
Job Title
Connections of, Followers of
Past Company
School
Language
A very useful list to be sure.
So when you’re niching down, and looking for a list of “your leads”, I’d recommend starting with LinkedIn.
In my next post, I’ll go over some ways to “enrich” those data points, specifically using tools like aidentified, Wealthfeed, and Finny.
Your AdvisorTech Stack: Making it Simple, Nerdy, and Fun With Joe Moss
Next Tuesday at 4pm ET, I’ll be speaking with Mark Friedenthal about “building killer tech stacks without the headaches”. Oh, I guess I am still going to try to “do some good” for advisortech.
Oh, and, Happy Wednesday!
Until next time,
Joe